Bibliografia

() Bibliografia Principal: Principles of Marketing, 18th ed, Kotler, P. & Armstrong, G., Essex, England: Prentice-Hall., 2021 Essential Guide to Marketing Planning (4th ed)., Wood, M., Harlow, United Kingdom: Pearson Education., 2017 Bibliografia Secundária: Sports Marketing: A Strategic Perspective, International Edition, 4th ed, Shank, D., Pearson Higher Education, 2009