Bibliografia
Principal
- (null) Kotler, P. & Armstrong, G. (2017). Principles of Marketing, 17th ed. Essex, England: Prentice-Hall. Shank, D. (2009). Sports Marketing: A Strategic Perspective, International Edition, 4th ed., Pearson Higher Education Wood, M. (2014), The Marketing Plan Handbook, 5th Ed., US: Pearson New International Edition null