6. Media e Comunicação

17 Novembro 2021, 16:00 • Ana Santos

Contexto histórico.

Amplitude e a complexidade da media olímpica.

Media nos Jogos Olímpicos.

Evolução dos meios de difusão.

Novos media sociais: conflito de narrativas?

As estruturas da media nos Jogos Olímpicos.

Media digital.

Revolução digital olímpica com a profusão dos media sociais e alteração do ethos do jornalista.

 

Dayan, D. and Katz, E. (1992) Media Events. Cambridge, MA: Harvard University Press.

IOC. (2010) IOC Marketing Media Guide. Lausanne: IOC. http://www.olympic.org/Documents/Reports/EN/IOC-MEDIAGUIDE- 2010- EN.pdf

_(2011) Olympic Marketing Fact File. Lausanne: IOC. http://www.olympic.org/Documents/IOC_Marketing/OLYMPIC_ MARKETING_FACT_FILE_2011.pd

_(2011) IOC Social Media, Blogging and Internet Guidelines for Participants and Other Accredited Persons at the London 2012 Olympic Games. Lausanne: IOC. http://www.olympic.org/Documents/Games_London_ 2012/ IOC_Social_Media_Blogging_and_Internet_Guidelines-London.pdf

Kellner, D. (2003) Media Spectacle. London and New York: Routledge.

Lenskyj, H. (2000) Inside the Olympic Industry: Power, Politics and Activism. Albany: State University of New York Press.

_(2002) The Best Olympics Ever? Social Impacts of Sydney 2000. Albany: State University of New York Press.

MacAloon, J. (1984) Rite, Drama, Festival, Spectacle. Rehearsals towards a Theory of Cultural Performance. Philadelphia: Institute for

the Study of Human Issues.

_(1987) This Great Symbol. Chicago: University of Chicago Press.

Min, G. (1987) ‘Over-Commercialization of the Olympics 1988: The Role of U.S. Television Networks’, International Review for the Sociology of Sport 22(2): 137–42.

Moragas, M. (1992) Los Juegos de la Comunicación. Las múltiples dimensiones comunicativas de los Juegos Olímpicos. Madrid: